For World Tourism Day, we needed a fresh idea to inspire people to travel with Avianca. So, we looked inward literally.
The marks on our skin, moles, freckles, scars are traces of time. Without us even realizing, they might be revealing a hidden destiny, inscribed on our bodies and waiting to be discovered.
That’s why, at Avianca, we’re inviting you to celebrate those unique marks. By scanning them, you could uncover destinations stories written long before you ever thought of flying.

Today, we want you to follow those signs. Because if your body has already chosen a place, your heart deserves to go there.

We’re giving away 1,000,000 LifeMiles so you can finally travel to the destination your skin has been pointing to all along.

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DDB - Colombia 2023

Promo Campaign